kate lomas

In 2024, I partnered with Jaguar—a dynamic force in music—to redefine her brand and lay the groundwork for an exciting new chapter. As a creative agency rooted in music branding, my focus was on amplifying her artistic vision and creating visuals that resonate with her mission of empowerment and inclusivity.

The collaboration kicked off with a bold photoshoot in November, where we captured a series of stunning images that encapsulated her aesthetic and energy. These visuals not only reinforced her brand identity but also became a pivotal element of her ongoing narrative, reflecting her commitment to breaking boundaries and making her own rules.

As we head into 2025, I’m excited to continue shaping Jaguar’s journey by solidifying the foundation of her new-era brand. Together, we’re pushing the limits of what creative direction can achieve in music, crafting a legacy that speaks to her individuality and global impact.