kate lomas

In 2024, I worked with DJ and producer Hannah Laing to elevate her brand through the ‘Into the Doof’ campaign, showcasing the power of creative direction in the music industry. As a creative agency specializing in music branding, my goal was to refine Hannah’s artistic identity and create assets that positioned her for global recognition.

The campaign began with Hannah’s first professional photoshoot, crafted to highlight her unique style and build her confidence in front of the camera. The outcome was a series of bold, visually stunning images that set a new standard for her brand. These visuals became a central element of her campaign, featured on billboards across Europe and in press outlets worldwide.

Beyond the photoshoot, I collaborated with Hannah to define a cohesive aesthetic for her tour content, ensuring her on-the-road visuals aligned with her refined brand identity.

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As part of the campaign, I conceptualised and managed the music videos for her EP tracks, including ‘I Need It More,’ ‘Ibizacore,’ and ‘Poppin,’ which I directed. Collectively, these videos garnered over 1 million YouTube views, solidifying the campaign’s success and showcasing the impact of creative direction for music artists.