kate lomas
university
online course
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A 12-Week Course hosted by Kate on Artist Branding and Content Creation
This 12-week online course empowers artists to define their identity, elevate their brand, and master their storytelling. With over a decade of experience in the music industry, I deliver engaging and practical sessions to equip students with the tools to authentically communicate their artistry and confidently navigate today’s evolving industry. As a current working artist, I bring real-world expertise to every session. If you’re interested in incorporating industry-driven insights into your online programs, let’s connect.I’d love to explore how this course could enrich your curriculum.
about the course
SECTION 1: Brand Strategy: Defining Your Artistic Identity
Defining Your Aesthetic, Style, and Purpose
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This section is all about identifying who you are as an artist, what you stand for, and how to visually communicate your message. We’ll take traditional branding strategies and adapt them to the unique demands of what it means to be an artist in the music industry today.
In this section of the module we’ll focus on helping you stand out and connect with your audience in 2025's fast-evolving landscape.
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By the end of this section, you will:
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Develop a clearly defined brand identity, creating a foundation to guide your visual content.
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Gain insight into your personal inspirations and explore new ideas to expand your creative vision.
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Understand the principles of branding in today’s world and how to apply them to your artistic journey.
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Week 1 -4
SECTION 2: The Art of Everyday Visuals – From Polished to Playful
With your purpose and foundation firmly established, it’s time to bring your identity to life through captivating visuals.
This section focuses on equipping you with the tools, techniques, and mindset to create content that authentically reflects your individuality, style, and aesthetic. From music videos and press materials to everyday casual content, we’ll explore how to approach each piece with creativity, resourcefulness, and confidence—no matter the budget.
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Social media will no longer feel like a chore. Instead, it becomes your playground, a space to experiment, express, and elevate your artistry. By the end of this section, you’ll be empowered to create content that resonates deeply with your audience and amplifies your brand’s story.
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Week 4-8
SECTION 3: Crafting Your Campaign – The Art of Storytelling in Motion
This is where the magic comes together. In this section, we’ll take everything you’ve learned so far and weave it into a cohesive, authentic roadmap for your project.
You’ll explore the content you’ve created, plan the content you need, and build a strategy that aligns with the long-term vision you uncovered in Section 1.
This is where artistry meets storytelling and where your campaign comes to life.